E tailing что это
Электронная розничная торговля (E-tailing)
Опубликовано 10.06.2020 · Обновлено 11.06.2021
Что такое Электронная розничная торговля (E-tailing)?
Электронная розничная торговля (E-tailing) – это продажа товаров и услуг через Интернет. Электронный хвостохранилище может включать в себя продажи продуктов и услуг между предприятиями (B2B) и бизнес-потребителями (B2C). Электронное отслеживание требует, чтобы компании адаптировали свои бизнес-модели для охвата продаж через Интернет, что может включать создание каналов распространения, таких как склады, веб-страницы в Интернете и центры доставки продукции.
Примечательно, что надежные каналы сбыта имеют решающее значение для электронной розничной торговли, поскольку они являются средствами продвижения продукта к покупателю.
Краткая справка
Электронный хвостохранилище может снизить затраты на инфраструктуру за счет устранения необходимости в магазинах, но при этом может потребовать инвестиций в инфраструктуру в сфере доставки и складирования.
Как работает розничная торговля электронным оборудованием (E-tailing)
Электронная розничная торговля охватывает широкий круг компаний и отраслей. Однако между большинством компаний, занимающихся электронным хвостом, есть общие черты, которые включают привлекательный веб-сайт, стратегию онлайн-маркетинга, эффективное распространение продуктов или услуг и аналитику данных о клиентах.
Успешный электронный поиск требует сильного брендинга. Веб-сайты должны быть интересными, удобными для навигации и регулярно обновляться, чтобы соответствовать меняющимся требованиям потребителей. Продукты и услуги должны отличаться от предложений конкурентов и повышать ценность жизни потребителей. Кроме того, предложения компании должны иметь конкурентоспособные цены, чтобы потребители не отдавали предпочтение одному бизнесу по сравнению с другим только на основе затрат.
Интернет-магазины нуждаются в сильных торговых сетях, которые работают быстро и эффективно. Потребители не могут долго ждать доставки товаров или услуг. Прозрачность деловой практики также важна, чтобы потребители доверяли компании и оставались ей лояльными.
Есть много способов, которыми компании могут получать доход в Интернете. Конечно, первый источник дохода – это продажа продукции потребителям или предприятиям. Однако компании как B2C, так и B2B могут получать доход, продавая свои услуги по модели на основе подписки, такой как Netflix, которая взимает ежемесячную плату за доступ к медиа-контенту.
Доход также можно получить за счет интернет-рекламы. Например, Facebook получает доход от рекламы, размещаемой на его веб-сайте компаниями, которые хотят продавать свои товары пользователям Facebook.
Типы электронной розничной торговли (E-tailing)
Электронный хвост между бизнесом и потребителем (B2C)
Розничная торговля бизнес-потребителям является наиболее распространенной из всех компаний электронной коммерции и наиболее известна большинству пользователей Интернета. В эту группу розничных торговцев входят компании, продающие готовую продукцию или продукцию потребителям в Интернете непосредственно через свои веб-сайты. Товар может быть отгружен и доставлен со склада компании или напрямую от производителя. Одно из основных требований успешного ритейлера B2C – поддерживать хорошие отношения с клиентами.
Электронный контроль между бизнесом (B2B)
Ключевые моменты
Преимущества и недостатки электронной розничной торговли
E-tailing включает в себя не только компании, занимающиеся только электронной коммерцией. Все больше и больше традиционных обычных магазинов вкладывают средства в электронный хвост. Затраты на инфраструктуру ниже при розничной торговле электроникой по сравнению с обычными магазинами.
Компании могут перемещать продукты быстрее и охватывать более широкую клиентскую базу в Интернете, чем в традиционных физических местах. E-tailing также позволяет компаниям закрывать убыточные магазины и поддерживать прибыльные.
Автоматизированные продажи и касса сокращают потребность в персонале. Кроме того, открытие, персонал и обслуживание веб-сайтов обходятся дешевле, чем в обычных магазинах. Электронный поиск снижает расходы на рекламу и маркетинг, поскольку покупатели могут найти магазины через поисковые системы или социальные сети. Аналитика данных – это золото для интернет-магазинов. Поведение потребителей при покупках можно отслеживать, чтобы определить привычки тратить, просмотры страниц и продолжительность взаимодействия с продуктом, услугой или страницей веб-сайта. Эффективная аналитика данных может снизить потери продаж и повысить вовлеченность клиентов, что может привести к увеличению доходов.
У ведения электронного хвостохранилища есть недостатки. Создание и поддержка веб-сайта электронного хвостохранилища, хотя и дешевле, чем традиционная розничная торговля, может быть дорогостоящим. Затраты на инфраструктуру могут быть значительными, если необходимо построить склады и распределительные центры для хранения и отгрузки продукции. Кроме того, необходимы соответствующие ресурсы для обработки онлайн-возвратов и споров с клиентами.
Кроме того, электронное отслеживание не дает эмоционального впечатления от покупок, которое могут предложить обычные магазины. Эмоциональный шоппинг часто приводит к потребительским расходам. Электронное отслеживание не дает потребителю опыта совершения покупок – когда потребители держат, нюхают, ощущают или примеряют продукты – до их покупки. Персонализированное обслуживание клиентов также может быть преимуществом для обычных магазинов, которые могут включать в себя персональные услуги по покупкам.
Пример электронной розничной торговли
Amazon.com 230 миллиардов долларов, а прибыль или чистая прибыль превысили 10 миллиардов долларов. Другие интернет-магазины, которые работают исключительно в Интернете и конкурируют с Amazon, включают Overstock.com и JD.com.
Alibaba Group (BABA) – крупнейшая электронная торговая точка Китая, которая ведет бизнес онлайн-торговли на всей территории Китая и за рубежом. Alibaba приняла бизнес-модель, которая включает не только торговлю B2C и B2B. Они связывают китайских экспортеров с компаниями по всему миру, желающими покупать их продукцию. Сельская программа компании Taobao помогает сельским потребителям и компаниям в Китае продавать сельскохозяйственную продукцию тем, кто живет в городах. В 2018 году годовой доход Alibaba составил почти 40 миллиардов долларов, а прибыль составила чуть менее 10 миллиардов долларов.
e-tailing
61 I won’t have a Dick tailing me!
62 LF tailing
63 TV-signal tailing
64 assay of tailing
65 band tailing
66 band-edge tailing
67 band-end tailing
68 character tailing
69 e-tailing
70 fax image tailing
71 final tailing
72 fish tailing
73 fish-tailing
74 flotation tailing
75 high-tailing it
76 homopolymer tailing
77 lead flotation tailing
78 mill tailing
79 mine tailing
80 ore tailing
См. также в других словарях:
Tailing (Chromatographie) — Tailing bezeichnet die Asymmetrie eines Peaks in der Chromatographie bei dem der Vorderteil steiler ist als der Hinterteil relativ zur Grundlinie. In der Papierchromatographie und Dünnschichtchromatographie erkennt man es an der… … Deutsch Wikipedia
Tailing — may refer to: *Tailings, the material left over after the extraction of ore from its host material *Lamb marking, a process applied in sheep husbandry, typically involving removal of a sheep s tail … Wikipedia
Tailing pond — Tailing ponds are areas of refused mining tailings where the refuse material is ponded to allow the settlement of solid particles from the water it is carried in. The ponded water is of some benefit as it minimizes fine tailings from being… … Wikipedia
tailing — tailing. Присоединение к 3 ОН концам обеих цепей фрагмента ДНК с тупыми концами (чаще всего кДНК) хвоста ( tail ) в виде гомополимера дезоксирибонуклеозидмонофосфатов с помощью терминальной трансферазы ; в случае… … Молекулярная биология и генетика. Толковый словарь.
tailing — [tāl′iŋ] n. [ TAIL1, v. + ING] 1. [pl.] waste or refuse left in various processes of milling, mining, distilling, etc. 2. the part of a projecting brick, etc. fastened into a wall … English World dictionary
Tailing — Für Tailing in der Biologie siehe Polyadenylierung. in der analytischen Chemie siehe Tailing (Chromatographie) in der Erzgewinnung siehe Tailing (Bergbau) Für das Grab (chin. 泰陵; Pinyin: Tailing) des Tang Kaisers Xuanzong (Li Longji) in Pucheng,… … Deutsch Wikipedia
tailing — Tail Tail, n. [AS. t[ae]gel, t[ae]gl; akin to G. zagel, Icel. tagl, Sw. tagel, Goth. tagl hair. [root]59.] 1. (Zo[ o]l.) The terminal, and usually flexible, posterior appendage of an animal. [1913 Webster] Note: The tail of mammals and reptiles… … The Collaborative International Dictionary of English
Tailing — Original name in latin Tailing Name in other language Tailing, Tailing Xiang, tai ling, tai ling xiang State code CN Continent/City Asia/Shanghai longitude 27.06865 latitude 114.11124 altitude 145 Population 0 Date 2012 01 21 … Cities with a population over 1000 database
Tailing (Bergbau) — Als Tailing bezeichnet man im Bergbau feinkörnige Rückstände, die in Form von Schlämmen vorliegen. Sie werden an den Entstehungsorten, d. h. an den Minen bzw. Weiterverarbeitungsstätten, in großen, meist mit Dämmen abgetrennten Becken oder… … Deutsch Wikipedia
tailing glove — a glove used in tailing (1) made of a mesh of nylon, kevlar and stainless steel, originally for protection against knife cuts when filleting fish. The mesh facilitates grip through the slippery mucus but does not remove it as readily as dry hands … Dictionary of ichthyology
pure+e-tailing
1 pure
простой (о стиле) ;
отчетливый;
ясный (о звуке)
чистейший, полнейший;
pure imagination чистейшая выдумка;
pure accident чистая случайность
чистейший, полнейший;
pure imagination чистейшая выдумка;
pure accident чистая случайность
чистейший, полнейший;
pure imagination чистейшая выдумка;
pure accident чистая случайность pure безупречный;
pure taste безупречный вкус
2 pure virtual method
3 tailing
4 tailing conveyor, tailing elevator
5 pure
6 pure-minded
7 simon-pure
8 pure
9 simon pure
10 tailing conveyor tailing elevator
11 pure bending
12 pure shear
13 state of pure membrane stress
14 pure sciences
15 tailing
16 tailing
17 pure
18 pure circulation costs
19 pure costs of circulation
20 Pure Food and Drug Act
См. также в других словарях:
E-tailing — (Electronic reTAILING) Selling online. E tailing refers to retailing over the internet. Thus an e tailer is a B2C business that executes a transaction with the final consumer. E tailers can be pure play businesses like Amazon.com or businesses… … Georgian encyclopedia
Paithani — is a variety of sari, named after the Paithan region in Maharashtra state where they are woven by hand. Made from very fine silk, it is considered as one of the richest saris in Maharashtra.Paithani is characterised by borders of an oblique… … Wikipedia
Gas chromatography — A gas chromatograph with a headspace sampler Acronym GLC, GC Classification chromatography Analytes organic inorganic … Wikipedia
cosmos — /koz meuhs, mohs/, n., pl. cosmos, cosmoses for 2, 4. 1. the world or universe regarded as an orderly, harmonious system. 2. a complete, orderly, harmonious system. 3. order; harmony. 4. any composite plant of the genus Cosmos, of tropical… … Universalium
Oil sands — The Athabasca oil sands in Alberta, Canada, are a very large source of bitumen, which can be upgraded to synthetic crude oil. Bituminous sands, colloquially known as oil sands or tar sands, are a type of unconventional petroleum deposit. The… … Wikipedia
Music of Pakistan — Genres Classical Ghazal Sufi Folk Qawwali Pop (Filmi … Wikipedia
Barrick Gold — Infobox Company company name = Barrick Gold company company type = Public (tsx|ABX) (nyse|ABX) genre = foundation = 1983 founder = Peter Munk location city = Toronto location country = flagicon|CAN Canada key people = Peter Munk, Founder Chairman … Wikipedia
Number Six (Battlestar Galactica) — Number Six Battlestar Galactica character Promotional still of Number Six in season four First appearance … Wikipedia
Stealth (film) — Infobox Film name = Stealth caption = Promotional poster for Stealth imdb amg writer = W. D. Richter starring = Jamie Foxx Jessica Biel Josh Lucas Sam Shepard producer = Arnold Messer music = BT director = Rob Cohen… … Wikipedia
Black Sun Rising — Infobox Book | name = Black Sun Rising image caption = author = C. S. Friedman cover artist = Michael Whelan country = United States language = English series = Coldfire Trilogy genre = Fantasy novel publisher = DAW Books pub date = November 1,… … Wikipedia
e-retailing
Смотреть что такое «e-retailing» в других словарях:
Retailing — consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser.cite web|date=February 9,… … Wikipedia
retailing — /ree tay ling/, n. the business of selling goods directly to consumers (distinguished from wholesaling). [1400 50; late ME; see RETAIL, ING1] * * * Selling of merchandise directly to the consumer. Retailing began several thousand years ago with… … Universalium
retailing — retail retail 2 verb COMMERCE 1. [intransitive] to be sold to the public, usually in shops, for a particular price: retail for/at • The doll will retail for about £36. 2. [transitive] to s … Financial and business terms
retailing — noun (U) the business of selling goods to the public in shops: People who work in retailing are often badly paid. | retailing organizations … Longman dictionary of contemporary English
Retailing — Retail Re*tail (r[ e]*t[=a]l ), v. t. [imp. & p. p.
Retailing mix — Le retailing mix (terme de marketing) correspond à l application du concept de marketing mix au niveau d un point de vente. Il regroupe les décisions censées être pertinentes et cohérentes pour le point de vente en matière de : politique de… … Wikipédia en Français
retailing — re|tail|ing [ˈri:teılıŋ] n [U] the business of selling goods to customers in shops ▪ There may be many job losses in retailing … Dictionary of contemporary English
retailing accordion — The manner in which the width of a retailer s product assortment or operation changes over its lifetime: there tends to be a general specific general cycle, although some retailing businesses evolve over a specific general specific cycle … Big dictionary of business and management
retailing — / ri:teɪlɪŋ/ noun the selling of full price goods to the public ● From car retailing the company branched out into car leasing … Marketing dictionary in english
E tailing что это
Version 5/9/04
Return
You will note that there are links from many of the words and phrases in this text (hyperlinked). By clicking on these links, an additional browser window will open. Many of these links will take you to a Dictionary of Terms, in order to explain the word/phrase (other links take you to other relevant documents). The purpose of the Dictionary of Terms is to allow many users, with different levels of knowledge, to benefit from the text. If there is a term in the text you feel should be better explained, please email me at alex@udel.edu and I will include it.
Definition of Retailing and its application to E-tailing
We should also consider the broader impact of the web on retailing. While it may not be the facilitator for the final transaction between the customer and the business (or other customer in the case of C2C), it may still play a role. Thus when a consumer purchases a car, she may not purchase the car via the web, but may use the web to do a significant part of the research (80% of car buyers do this). Thus the web’s overall impact on retailing extends beyond its total impact on transactions via the web, but also plays a role in educating the consumer to make the right choice throughout the consumer purchasing process.
The following Retailing Section of Cyberatlas is current in terms of the state of the e-tailing sector. E-tailing currently accounts for 2% of retail purchases in the U.S. ($17.2 bn fourth quarter 2003; up more than 25% from the fourth quarter 2002). Amazon.com is clearly the leading e-tailer in terms of reach, projected buyers and unique users.
Pros and Cons of E-tailing
**Discussion Topic: Discuss the various merits and demerits of e-tailing and suggest its potential impact in the long-run.
Issues that need to be Resolved for e-tailing Growth
Once this relationship is formed (via the transaction), the e-tailer can follow up with a permission marketing program to keep the customer engaged. It is so important, in this era of high growth and increasing productivity, to be careful with scaling customer service. Customer service should be considered a profit center, since it impacts the long-term relationship of the customer with the e-tailer (rather than the short-term transaction). The process of product deliver is the first point of customer service. Customer service should be proactive to follow up to ensure delivery, satisfaction with the product, and offer a medium for the customer to dialog with the e-tailer.
Catalog retailers have typically been more successful in the early stages of e-tailing as they have similar needs in terms of distribution. In fact many e-tailers have begun to outsource their delivery systems to catalog retailers such as FingerHut, in order to capitalize on their expertise. Christmas 1999 highlighted the delivery problems of e-tailers. Since that time, more attention has been paid to this aspect of the entire transaction.
**Discussion Topic: Relate your experiences, as a customer, with the delivery of online purchases (good and bad).
Payment Issues
Credit card transactions are becoming the preferred mode of payment for the web at this point. Credit card providers take a percentage of the transaction, and this is higher for the web, than for a traditional retail store. They can rationalize this as the web is perceived as higher risk, as the e-tailer does not capture the signature of the purchaser.
VeriSign which recently purchased Cybercash also offers multiple payment solutions.
For markets to grow to their full potential, a medium of exchange needs to standardize, to reduce the friction in markets. This was the case as we moved from a trading environment based on a barter system (which relied on both parties having something interesting to exchange) to a trading environment based on a monetary exchange. With respect to the web, we need to develop a medium that becomes a standard to increase the participation rates of e-tailers and consumers. Since credit cards have the lead, they may become the standard. They do not facilitate microtransactions, which clearly would open up new markets that will be exclusive to the web. This is an area where we not only need to develop a medium to facilitate exchange, but also determine the likely goods (web content, music etc.) that will become viable for the exchange.
**Discussion Topic: Aside from credit cards, what other methods of online payment have you had experience with?
Privacy vs. Personalization Issues
There is a conflict between the need for privacy on the part of the consumer, and the need to be able to personalize the offering on the part of the e-tailer (which in turn should provide a better experience for the consumer). Finding the correct balance is problematic. E-tailing scenarios that can address this are likely to be able to make a significant impact. This also ties in with new payment systems that are developed, as the payment (transaction) is the area where the data is exchanged. Who should ultimately own that data (after the transaction) and what rules are established in terms of the use of that data, will be important.
It is an interesting question to pose, who owns your identity? While the reasonable answer is yourself, that would imply you have complete knowledge of the use of your identity, who has access to the information, who is selling it (and are you getting paid for that transaction). Companies such as Etrust are positioning themselves as intermediaries that focus on certifying e-tailers and their use of the data that is gathered from transactions.
Most current personalization solutions focus on personalization based on the user experience with the individual web-site. E-tailers need to develop schemes that allow them to develop a personalization scheme that takes advantage of a wider scope of user behavior. Systems need to be developed that allows for personalization across multiple web-sites (the entire web) and the connection between the e-tailer and its physical presence (assuming the customer visits both).
Other risks associated with e-tailing include the risk of the security of the transaction and the integrity of the business with which the customer transacts. In terms of security, there have been many highly publicized cases of crackers bringing sites down. Thus the customer can become concerned with the security of the transaction data provided. Since the e-tailing environment does not provide the same assurance as the physical world in terms of the integrity of the business, e-tailers with an unknown brand name need to make extra efforts to make sure the customer has confidence in the outcome of the transaction and with whom they are transacting.
**Discussion Topic: Share your experience with use of your data! Who should own the data that is exchanged in transactions? What are the consequences of that ownership? Explore Junkbusters.com. How does this site alter your perception of privacy?
Design is also important in terms of trying to sell goods that require experience. Since the web cannot facilitate experience for non-digital goods, other means need to be developed to encourage the transaction (liberal return policies and risk-free return facilities).
**Discussion Topic: Describe your experiences with e-tailing. Cite poorly designed sites where you aborted a transaction.
Global and Legal Issues
E-tailing exists as a global bazaar. Rules for commerce, and its legal framework, have evolved within geographically limited borders (nation, state and local laws and tax systems). For e-tailing to grow, a legal framework needs to evolve that makes sense for a global marketplace. (This is a similar issue that faces emerging economies the world over, until a legal business framework is established, companies are not encouraged to do business.) This is perhaps the most challenging aspect to overcome in order to help growth develop. Currently there is a moratorium on taxes (sales taxes) for e-tail transactions with businesses that have no physical presense. Clearly this biases against traditional retailers and those that are adopting the web, and is potentially a major source of revenue loss for states and countries which would have received those revenues.
Other issues, aside from taxes, that need to be addressed, are the legal positions with respect to use of data and rules for conducting business. While there are inbalances between these rules, around the world, it will limit the potential for a truly global marketplace, that the web, as a medium potentially develops. The WTO is working on developing standards for these areas. Legal standards, across states and countries, are as important as business and technology standards in terms of allowing markets to evolve.
Pure-Play vs. Legacy Business
Legacy businesses are those businesses that had a significant market presence prior to the web, and are looking to the web to extend their business. For these businesses, the web is a disruptive technology. Legacy businesses need to understand how to leverage the opportunities the web provides, rather than treat it as a threat. The web provides potential channel conflicts, and cannibalizations of existing businesses, but if the legacy business does not proactively cannibalize, or make hard choices about existing channels, other businesses will do so, and marketshare will be lost (to pure-plays who do not have existing channels to be concerned with, or to other legacy businesses who understand the need to change). Thus with legacy businesses current channels will be disintermediated, and while channels may appear to be shorter, other intermediaries (infomediaries), such as industry meta-markets (also known as industry portals) may become part of the channel.
Legacy businesses are liable to suffer from their own cultural inertia, thus believing business as usual is the best way forward (since it is still working)! This is a short-sighted approach, and new initiatives and ideas, typically developed through those closer to the customer, need to have a means to be shared with the business management.
Legacy businesses already have a distribution methodology in place, and while this can be seen as an advantage as they understand logistics, the type of logistics for e-tailing is different. For traditional retailing the customer fulfills order placement and delivery, in the retail store. For the web, the e-tailer has to fulfill the order, then distribute it to each customer. This has opened the market for delivery services such as UPS to really extend its business, and develop new business opportunities. It has also allowed catalog retailers an opportunity to partner with legacy businesses to fulfill this side of the business.
Legacy businesses have a known brand and an existing customer-base. They should be able to use this as they extend to the web. They are also able to use their physical presence combined with their web presence. A retailer can establish web-style kiosks in the retail space, and the web-site retail transaction should be able to interact with the local store for returns etc. This type of coordination, where the channels work together, has proven very difficult to develop (threats of channel conflict by the local retail managers slows it down) but is necessary to take full advantage of the legacy business, over the pure-play business.
**Discussion Topic: If you work for a retailing business (any business that includes a transaction with the consumer) discuss how your company has repositioned itself with respect to the web. Does it have a proactive or reactionary approach?
Pure-plays are now looking to invest in signifant traditional infrastructure (Amazon in warehouses) and/or in traditional businesses. These moves underscore the importance of the relationship between the virtual and physical presence. Legacy businesses and pure-plays will evolve into a «centrist» style business that can leverage the advantages of both styles.